Jordanian artist and fashion designer Hama Hinnawi has a passion for design as a means of reviving her beloved Palestinian heritage. Hinnawi uses traditional embroidery by integrating it into modern contemporary designs.

Upon graduation from university, Hinnawi had a successful ten year career as a business consultant. However, it was in December of 2010, that she had an experience that would change her focus and become her vision. Hinnawi traveled to Palestine for the first time. There, she witnessed multiple inspirational actions and events, which provoked her into developing her fashion line, HAMA, in March of 2011. She vowed to do something to better represent and present Palestine to the world.

Hinnawi has been a guest speaker at many universities and events on the subject of women empowerment, sharing her success story

Using her valuable business acumen and experience, Hinnawi followed her dream of establishing a business in the fashion field working with Palestinian refugees. Behind her inspiration was her zest and patriotic duty to promote and preserve Palestinian heritage.

HAMA has had a successful and brilliant six-year journey. Her Majesty, Queen Rania Al-Abdullah of Jordan, chose her designs on several prestigious royal occasions. Queen Mathilde of Belgium also chose HAMA for her Royal appearance. In March 2017, Hinnawi was the first female Arab designer to showcase her fashion line in Milan Fashion Week, and was also the first Jordanian to participate in the Cairo Fashion Festival that same year as the prestigious guest of honor. She also designed the outfits worn by the nominees for the Oscar nominated movie Theeb, and showcased her pieces at Mercedes Benz Fashion Week.

HAMA donates 20% of her profits to people in need at the Palestinian refugee camps; specifically, to refugees in Gaza Camp, where over a hundred thousand people live within one kilometer in highly challenging living conditions. Due to her humanitarian efforts, Hinnawi was nominated for the Arab woman of the year award in London.