You Cannot Be Serious (Colour)
Jackson Hole, Wyoming – 2025
“John McEnroe is a sporting gunslinger, an urban cowboy and an utterly unique individual. He has never been one to accept convention or authority and was perfectly qualified therefore to play a lead role when we told a few stories one winter evening outside the legendary Millon Dollar Cowboy Bar in Jackson, Wyoming. He is everything I remember from him on court – competitive, questioning and sometimes irascible, but always alert and on point. We enjoy working with him as it prompts us to be at our creative best. I like to be on my toes.
John is a true American icon with some extraordinary gifts in the hand, eye, ball department. But he can also hold a good line in reasoned debate – which is why he has become a voice of authority on many issues over and above tennis. His dad was, of course, a lawyer, as indeed is his brother Mark who joined us on this trip. My sense is that over the years the McEnroes have won most of the arguments they have entered.
My creative predilection is to be wry rather than earnest and when we involve someone who has led as full a life as John, we would never want to ever suggest that we have earned the right to do anything other than have fun. We will work quick and smart and will not abuse his time – he has certainly earned that right. We will leave the loftier ambitions to artists elsewhere.
I think John loves music as much as sport and of course the Million Dollar Cowboy Bar is first and foremost a music venue. I am sure that were his dear friend – the late, great Jimmy Buffett – to see this image, he would raise his glass and develop a wry smile.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 20 + 3 APs
- Image Size: 39" x 37" in (99.06 cm × 93.98 cm)
- Framed Image: 54" x 52" in (137.16 cm × 132.08 cm)
Large: Edition of 20 + 3 APs
- Image Size: 59" x 56" in (149.86 cm × 142.24 cm)
- Framed Image: 74" x 71" in (187.96 cm × 180.34 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
Twilight (B&W)
Jackson Hole, Wyoming – 2025
“Telling stories of the Wild West in one single image is a challenging brief, as no matter the number of layers a photographer tries to incorporate in one frame, there can be a sense that he or she always wants to say more. After all, the “Push West” is the greatest story ever told.
That is why snow is such a helpful variant as it adds an extra character for free and we welcome that. I want to be visually greedy without overplaying it and bad weather or snow is often the solution. We like to work in bad weather or the remnants of it.
The language of light is the cornerstone of photography and I am drawn to the risk/reward ratio of working in sub optimal ambient light. This is particularly true when there is a Western brief, as this was a metaphorically dark and sinister era. The loosely governed nights were long and presumably full of menace.
In the same way that we would tell stories of Palm Beach society life in the richness of full daytime sunshine, tales of the lawless “final frontier” beg for a more Hitchcockian mood. I had this lighting in mind in the few days before I took this photograph in the mountains of Wyoming.
The concept was to build a saloon that looked marooned in the middle of nowhere and in so doing play to the vastness and emptiness of the Wild West. I sensed that half an hour before dusk would allow the lanterns in the old saloon to glow a little whilst also having enough daylight to tell an outdoor narrative. 30 minutes either side of then and it would be suboptimal.
Hollywood has long cast Westerns with a deeply masculine skew – almost to the point of parody. Therein lies an opportunity, because women must have been an integral part of the push West and I like to celebrate powerful women in my stories. The Austrian actress in this photograph, Heidi Berger, owns this stage – she has beauty, femininity and grace in her role but be in no doubt that she will pull the trigger if forced.
This picture is a homage to all those women out there who take no shit.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 12 + 3 APs
- Image Size: 31" x 77" in (78.74 cm × 195.58 cm)
- Framed Image: 46" x 92" in (116.84 cm × 233.68 cm)
Large: Edition of 12 + 3 APs
- Image Size: 41" x 103" in (104.14 cm × 261.62 cm)
- Framed Image: 56" x 118" in (142.24 cm × 299.72 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
Twilight (Colour)
Jackson Hole, Wyoming – 2025
“Telling stories of the Wild West in one single image is a challenging brief, as no matter the number of layers a photographer tries to incorporate in one frame, there can be a sense that he or she always wants to say more. After all, the “Push West” is the greatest story ever told.
That is why snow is such a helpful variant as it adds an extra character for free and we welcome that. I want to be visually greedy without overplaying it and bad weather or snow is often the solution. We like to work in bad weather or the remnants of it.
The language of light is the cornerstone of photography and I am drawn to the risk/reward ratio of working in sub optimal ambient light. This is particularly true when there is a Western brief, as this was a metaphorically dark and sinister era. The loosely governed nights were long and presumably full of menace.
In the same way that we would tell stories of Palm Beach society life in the richness of full daytime sunshine, tales of the lawless “final frontier” beg for a more Hitchcockian mood. I had this lighting in mind in the few days before I took this photograph in the mountains of Wyoming.
The concept was to build a saloon that looked marooned in the middle of nowhere and in so doing play to the vastness and emptiness of the Wild West. I sensed that half an hour before dusk would allow the lanterns in the old saloon to glow a little whilst also having enough daylight to tell an outdoor narrative. 30 minutes either side of then and it would be suboptimal.
Hollywood has long cast Westerns with a deeply masculine skew – almost to the point of parody. Therein lies an opportunity, because women must have been an integral part of the push West and I like to celebrate powerful women in my stories. The Austrian actress in this photograph, Heidi Berger, owns this stage – she has beauty, femininity and grace in her role but be in no doubt that she will pull the trigger if forced.
This picture is a homage to all those women out there who take no shit.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 12 + 3 APs
- Image Size: 31" x 77" in (78.74 cm × 195.58 cm)
- Framed Image: 46" x 92" in (116.84 cm × 233.68 cm)
Large: Edition of 12 + 3 APs
- Image Size: 41" x 103" in (104.14 cm × 261.62 cm)
- Framed Image: 56" x 118" in (142.24 cm × 299.72 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
The Jackson 4 (Colour)
JACKSON HOLE, WYOMING – 2025
“The Million Dollar Cowboy Bar in Jackson, Wyoming opened its doors in 1937 and has become one of the most recognisable and celebrated cowboy bars in America. It offers a backdrop to hundreds of “selfies” every day and its longevity as an institution has allowed it to be permanently woven into the fabric of Americana. Very few country music stars have circumvented the Cowboy Bar.
I see it primarily as a place of the night, not the day; the fabled neon lights mark the epicentre of a community that retains an understated cowboy charm despite the huge wealth that sits in the Teton amphitheater. I have only ever photographed the facade of this bar in the middle of the night – it just seems the right option.
On this occasion, my creative leaning was to tell a 1970s music story with the nighttime facade of the bar as my backdrop. After all, little has changed here since the 1970s and this is a music venue first and foremost.
The VW bus was an obvious starting prop, but perhaps less likely was my choice of band leader – the American sporting icon – John McEnroe. John is a passionate guitarist, so I knew this role would appeal to his forever engaged mind. He was also something of a cowboy when it came to showing deference to authority in the tennis world. John brought the Wild West to Wimbledon and Flushing Meadows, so it was a natural fit at several levels.
I believe that my Jackson 4 caught the right vibe that night and the falling snow adds to the sense of place. I would imagine that back in the day many cowboys would have paid good money to swap with John and be on the road with these girls. But he has currency – he is, after all, John McEnroe.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 20 + 3 APs
- Image Size: 37" x 38" in (93.98 cm × 96.52 cm)
- Framed Image: 52" x 53" in (132.08 cm × 134.62)
Large: Edition of 20 + 3 APs
- Image Size: 56" x 57" in (142.24 cm × 144.78 cm)
- Framed Image: 71" x 72" in (180.34 cm × 182.88 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
The Jackson 4 (B&W)
JACKSON HOLE, WYOMING – 2025
“The Million Dollar Cowboy Bar in Jackson, Wyoming opened its doors in 1937 and has become one of the most recognisable and celebrated cowboy bars in America. It offers a backdrop to hundreds of “selfies” every day and its longevity as an institution has allowed it to be permanently woven into the fabric of Americana. Very few country music stars have circumvented the Cowboy Bar.
I see it primarily as a place of the night, not the day; the fabled neon lights mark the epicentre of a community that retains an understated cowboy charm despite the huge wealth that sits in the Teton amphitheater. I have only ever photographed the facade of this bar in the middle of the night – it just seems the right option.
On this occasion, my creative leaning was to tell a 1970s music story with the nighttime facade of the bar as my backdrop. After all, little has changed here since the 1970s and this is a music venue first and foremost.
The VW bus was an obvious starting prop, but perhaps less likely was my choice of band leader – the American sporting icon – John McEnroe. John is a passionate guitarist, so I knew this role would appeal to his forever engaged mind. He was also something of a cowboy when it came to showing deference to authority in the tennis world. John brought the Wild West to Wimbledon and Flushing Meadows, so it was a natural fit at several levels.
I believe that my Jackson 4 caught the right vibe that night and the falling snow adds to the sense of place. I would imagine that back in the day many cowboys would have paid good money to swap with John and be on the road with these girls. But he has currency – he is, after all, John McEnroe.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 20 + 3 APs
- Image Size: 37" x 38" in (93.98 cm × 96.52 cm)
- Framed Image: 52" x 53" in (132.08 cm × 134.62)
Large: Edition of 20 + 3 APs
- Image Size: 56" x 57" in (142.24 cm × 144.78 cm)
- Framed Image: 71" x 72" in (180.34 cm × 182.88 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
Being John McEnroe (Colour)
JACKSON HOLE, WYOMING – 2025
“The Silver Dollar Saloon at the Wort Hotel in Jackson Hole is a celebrated institution. There are quite a few bars scattered across the US sharing the same name, but I doubt many share the vice like grip that this venue holds over the local community.
I sat with the GM over Thanksgiving lunch in 2025 and he told me that they would hope to do 650 covers that day. That is a material operation, not the numbers of a poorly operated dive bar. There are no central archetypes at the Silver Dollar – it seems to play host to anyone living in the zip code and that makes for a rich visual feast. There are, however, more cowboy hats here than in a Parisian cafe.
The lead feature of the saloon is a neon illuminated winding bar which incorporates over 2,000 silver dollar coins into its resin surface – it’s part disco, part Lonesome Dove and it should not work aesthetically and yet it emphatically does. It was clearly the central prop around which to build this carefully staged vignette.
My central character for this set was the unique national treasure that is John McEnroe – musician, tennis legend, commentator, artist and general badass. John cannot really be pigeonholed into a convenient silo but give him a Gibson guitar and a cowboy hat and he looks much more at home here in the heart of the American West than he ever did at Wimbledon.
We had fun with the set dressing; I wanted a few nods to his presence in the bar which all added to the parody. I think an evening unfolding like this is entirely plausible at the Silver Dollar.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 20 + 3 APs
- Image Size: 37" x 65" in (94.0 × 165.1 cm)
- Framed Image: 52" x 80" in (132.1 × 203.2 cm)
Large: Edition of 20 + 3 APs
- Image Size: 56" x 99" in (142.2 × 251.5 cm)
- Framed Image: 71" x 114" in (180.3 × 289.6 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
Being John McEnroe (B&W)
JACKSON HOLE, WYOMING – 2025
“The Silver Dollar Saloon at the Wort Hotel in Jackson Hole is a celebrated institution. There are quite a few bars scattered across the US sharing the same name, but I doubt many share the vice like grip that this venue holds over the local community.
I sat with the GM over Thanksgiving lunch in 2025 and he told me that they would hope to do 650 covers that day. That is a material operation, not the numbers of a poorly operated dive bar. There are no central archetypes at the Silver Dollar – it seems to play host to anyone living in the zip code and that makes for a rich visual feast. There are, however, more cowboy hats here than in a Parisian cafe.
The lead feature of the saloon is a neon illuminated winding bar which incorporates over 2,000 silver dollar coins into its resin surface – it’s part disco, part Lonesome Dove and it should not work aesthetically and yet it emphatically does. It was clearly the central prop around which to build this carefully staged vignette.
My central character for this set was the unique national treasure that is John McEnroe – musician, tennis legend, commentator, artist and general badass. John cannot really be pigeonholed into a convenient silo but give him a Gibson guitar and a cowboy hat and he looks much more at home here in the heart of the American West than he ever did at Wimbledon.
We had fun with the set dressing; I wanted a few nods to his presence in the bar which all added to the parody. I think an evening unfolding like this is entirely plausible at the Silver Dollar.”
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 20 + 3 APs
- Image Size: 37" x 65" in (94.0 × 165.1 cm)
- Framed Image: 52" x 80" in (132.1 × 203.2 cm)
Large: Edition of 20 + 3 APs
- Image Size: 56" x 99" in (142.2 × 251.5 cm)
- Framed Image: 71" x 114" in (180.3 × 289.6 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
Ferrari (Colour)
Amboy, California – 2023
Archival Pigment Print
“In the 1950s, the Californian Dream made Route 66 the most famous road in the world. “The Mother Road”, as John Steinbeck described it in The Grapes of Wrath, became the route of flight for the American Middle Class; a trend accelerated by the rapidly evolving Californian economy and the opening of Disneyland in 1955.
The stretch of road heading east near Amboy in the baking Californian desert showcases the Route 66 journey as it once was. The sense of scale offers the filmmaker a valuable tool kit and I have been drawn to this outpost for many years. It is a commitment of time to get there, but one that many road trippers make because of the iconic Roy’s Motel and Cafe which serves as the one identifiable landmark in a barren desert.
Amboy is a known known and I worried how I could break new ground because like all spectacular vistas in the US, it has been well photographed. The challenge is not in getting there, but in transcending when one does.
I called upon a Hong Kong friend who is a passionate investor in vintage cars and owns one of the most lauded and valuable collections in the world. I explained the shoot concept and he graciously offered up one his most coveted treasures – the 1953 Ferrari 250 MM Vignale Spider. It was one of only 12 built in the world and when one comes up at auction, they sell for more than a London townhouse. His team was kind enough to transport this fabled Ferrari 1,000 miles across the country, but at least when they arrived, they understood the opportunity. It was going to be a trip well made.
The design of the Ferrari was perfect as its low windscreen allowed my lens direct access into the faces of the girl (the wonderful Daniela Braga) and the wolf. They could then hold centre stage and let all the other constituent parts play off each other.
The goal of this shoot was to play on the metaphor that is Route 66. It encapsulates the American Dream, as it was the road of freedom and ambition. Go West, work hard, stay focused and enjoy the very best of lives.
We styled to the mid 1950s and I told Daniela to exude a sense of positivity. She should look, as Nat King Cole suggested, that she was “Getting her Kicks on Route 66”.
Hard not to in that Ferrari.”
Available sizes
Large: Edition of 12 + 3 AP
- Image Size: 56” x 59” in (142.2 cm x 149.9 cm)
- Framed Image: 71” x 74” in (180.3 cm x 188 cm)
Standard: Edition of 12 + 3 AP
- Image Size: 37” x 39” in (93.98 cm x 99.06 cm)
- Framed Image: 52” x 54” in (132.1 cm x 137.2 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
The Dogs of Palm Beach
PALM BEACH, FLORIDA – 2025
“Exclusive Members Clubs are part of the fabric of Palm Beach. Gaining membership of institutions such as The Everglades, The Beach Club and Mar-a-Lago is a bridge too far for most and patience and good connections are key. It is not a money thing, because those without resources would not be in the vicinity anyway.
A new club came to the heart of Palm Beach recently called Carriage House. It was unusual in that gaining membership did not afford access to golf, tennis, pickleball or even a swimming pool with lunchtime dining. The reason is that Carriage House only opens when it is dark outside. The sport is in the cocktail bar.
I was invited by some kind members before Christmas and it struck me as a very promising concept. Drinking is encouraged and, on balance, the men seemed to be slightly older than the women. Perhaps by a generation. There is unity in the sartorial elegance but a whiff of mischief to the whole place. The dress code is stricter than the behaviour code.
There are a few old dogs knocking around for joint and they come with some history for sure, but that seems to matter little. Everyone is allowed a second or third chance in Palm Beach.
We are very grateful to the owners of Carriage House for allowing us to film in their bar. We recognise that this access is not normally accorded to non-members, be they human or canine.”
-David Yarrow
Available Sizes
LARGE: Edition of 12, 3 APs, 1 EP
- Image Size: 37” x 75” (94 cm × 191 cm)
- Framed Image: 52” x 90” (132.1 cm × 228.6 cm)
STANDARD: Edition of 12, 3 APs, 1 EP
- Image Size: 51” x 103” (129.5 cm × 261.6 cm)
- Framed Image: 66” x 118” (167.6 cm × 299.7 cm)
We ship worldwide and use a multitude of providers to safely deliver your artwork. Domestic delivery and installation may also be available via Hilton Contemporary’s private art shuttle. Please inquire.
A Winter Journey (Colour)
Sylte, Norway – 2025
“There is a rich assortment of detail in this frame and I sense that all of it helps to elevate the image. Of course, at its core, it is a photograph of a beautiful and famous 1948 Porsche 356, but I don’t see this as a car image; there are enough layers to tell a wider story.
The engine smoke coming from the 1920 ferry’s chimney gives a sense of travel, the aged ferry itself gives a sense of timelessness and meanwhile the fresh snow on the car deck, on the ship’s bell and on the life buoys, gives a sense of the cold. The glow from lights in the captain’s control room and up front gives a further nod to the low ambient winter light and the captain himself adds legitimacy to the journey. The imposing mountains behind the ferry inform us that we are in a location where travel cannot be routine. It is Viking country and home to legends, myths and folklore.
Nadine Leopold’s character is the reason for this ferry journey; we all know that. But where she is going and why is up to the viewer to imagine. Is she leaving someone behind or is she about to reunite? It could be either, but she will probably not be alone for long.
I would like to thank the octogenarian owners of the 1920 ferry – The Bilfergen – Scandinavia’s oldest working ferry. We have worked with many props over the years, but this beauty, so lovingly maintained by the owners, will take a great deal of beating.“
-David Yarrow
AVAILABLE SIZES:
Standard: Edition of 12, 3 AP, 1 EP
- Image Size: 37” x 41” in (94 cm × 104 cm)
- Framed Image: 52" x 56" in (132 cm × 142 cm)
Large: Edition of 12, 3 AP, 1 EP
- Image Size: 56” x 63” in (142 cm × 160 cm)
- Framed Image: 71" x 78" in (180 cm × 198 cm)
We ship worldwide and use a multitude of providers to safely deliver your masterpiece. Domestic delivery and installation may also be available via Hilton Asmus Contemporary’s private art shuttle. Please inquire.
