Hitchcock often used new talent as his female lead for his films – Tippi Hedren being a case in point and we followed his lead in this series by casting Bella Di Lorenzo from London.; She did a great job and this image with the plane is so powerful that we wanted to show it. We know that we are deviating from the script of ‘North by North West’ and the specific prompt, but there are no rules in art. The photograph is striking – as is she.